Park Integrative Health is thrilled to share the name of our new space and our refreshed brand identity.
In early June, we shared news of Park Integrative Health’s spatial expansion. “PIH 1.5,” we called it. It’s not quite a second location — well, it is physically in a separate commercial bay, but it’s intended to be an add-on to our existing space, an expansion of our clinic that is located a few doors down within the same complex in Sherwood Park.
The new space represents the growth and expansion of PIH, something we’re incredibly excited about. More than that, it’s the culmination of over five years of hard work, vision, and listening to what our community told us they needed. You see, we were slightly limited by the services we could offer under one roof, partly due to space restrictions and partly due to being the first fully integrative health clinic in the Edmonton Metro Area. We didn’t know what we didn’t know.
But what we saw (and heard) over the years from our wonderful patients was that we needed to add more. There were some missing puzzle pieces to this wholly integrative experience, and we no longer wanted to refer patients out-of-clinic for treatments we knew we could deliver in-house. It was just a matter of some strategic planning, time, a little elbow grease, and finding the right team members to deliver on the vision.
When our leadership team got together to discuss ideas for “PIH 1.5,” we all agreed that this was the missing piece of PIH coming to life. It was the space between — not quite a fully second clinic, but an extension of our existing clinic that would offer the additional integrative health treatments our community had asked for.
The name for the new space came easily after that:
SYNAPSE by Park Integrative Health.
In Western medicine, a synapse is the point of contact between neurons where information is passed from one neuron to the next. From an Eastern medical perspective, a synapse represents the unseen energy passing through. In either case, a synapse is the space between, and that’s exactly what “PIH 1.5” is going to be. It’s a natural part of your journey through integrative wellness and a natural addition to our blossoming clinic.
As the ideas flowed for Synapse and we began working with designers of all types, we knew that the new space needed to be a bit different from our current clinic — an evolution of our existing brand. Over the coming weeks and months, you’re going to notice some changes to the way PIH is visually presented. And we can’t wait. But for now, here is a preview of the direction we’re headed:
We hope you’ll love the refreshed brand as much as we do. We know it speaks to all the wonderful ways integrative health reaches patients, from family physicians to medical administrators to allied health professionals; it’s a continually rotating flywheel with you, the patient, at the center.
We’re so glad to have you along this journey with us as we take another step towards changing the way health care is experienced in Canada.
Keep an eye on our social media channels and sign up for our mailing list to be the first to know when Synapse opens later this year.
Until then, we’ve got a few more surprises planned along the way.
Yours in integrative health,
The PIH Team